FOUNDATION WITH A PURPOSE
With over thirty years of experience, passion, and unwavering dedication, Yury Bettoni founded The Alessandra Bettoni Foundation—a philanthropic initiative rooted in purpose and powered by a unique ecosystem of sport, innovation, and design. At the heart of this model is the Y-System, a revolutionary visual tennis and training method that enhances biomechanics and cognitive performance, alongside GoSymba, a socially driven streetwear line. These ventures work in tandem to generate revenue that directly supports the Foundation’s mission.
By transforming his professional tennis expertise into impactful tools, Yury has built a sustainable platform that funds critical initiatives for underserved youth in Ethiopia and Tanzania—providing access to education, healthcare, and essential needs. This purpose-driven approach empowers not only athletes and creatives but entire communities across Africa, showing that when sport, style, and service work in harmony, real change happens.
Yury was born in Addis Ababa, Ethiopia, to mother Alessandra and father Amerigo—both born in Eritrea to Italian immigrant parents who made a meaningful impact on local communities by developing infrastructure projects that improved daily life. Inspired by their legacy, Yury felt a deep calling to create lasting change of his own. Due to his father's work, he lived in several African countries, but it was in Tanzania where the most formative chapter of his youth unfolded—shaped profoundly by the warmth, generosity, and resilience of the people around him.
Growing up alongside locals and sharing everyday life, Yury was deeply touched by their simplicity and altruism. The sincere smiles and open hearts he encountered shaped moments he continues to cherish. Influenced by both his African roots and the extensive charitable work of his parents, Yury—now a Knight of Malta—set out to build an ecosystem that honors and continues his family’s legacy.
“Africa touches humans in a different way. It teaches the real, basic values of life. I was very lucky to have been born in such a beautiful land, full of positive energy, and blessed to experience, learn, and build a strong but simple character from a young age. Happiness comes from within, not from material things. If I had the chance to go back in time? I would absolutely not change a thing about the early years of my life.”
Would you like to be part of the Alessandra Bettoni Foundation?
Every donation we receive is thoughtfully allocated to maximize impact and directly benefit children in underserved communities.
Where Your Donations Go
Every donation made to The Alessandra Bettoni Foundation directly supports underserved youth in Ethiopia and Tanzania. With a mission rooted in dignity, opportunity, and sustainability, we carefully allocate funds to initiatives that make a tangible and lasting impact.
Your contribution helps us:
- Provide basic needs such as food, clean water, school supplies, and clothing to children and families in need.
- Support education programs that include tuition assistance, learning materials, and access to safe learning environments.
- Fund local partnerships with community leaders and organizations who help us implement grassroots projects with cultural sensitivity and long-term effectiveness.
- Maintain and grow tennis outreach programs, using sport as a tool for youth development, discipline, and community building.
- Expand our impact through sustainable business models, including our streetwear line Go Symba and visual tennis platform Y System, where profits also go back into the foundation.
We are committed to transparency and ensuring that every dollar contributes to creating meaningful change. By supporting our mission, you become part of a legacy that uplifts, empowers, and honors the spirit of community that inspired Yury’s journey.
Donate TodaySponsored Events
At Sixty8 Adventure, extraordinary journeys are crafted for those who value exploration, refinement, and camaraderie. Each year, the brand unveils a distinguished series of driving experiences, designed to challenge, inspire, and thrill with this year marking a meaningful collaboration with the Alessandra Bettoni Foundation and GoSymba, the socially driven streetwear line. This partnership, grounded in shared values of creativity, purpose, and community, ensures that every journey carries significance far beyond the road. From the sculpted glaciers of the Arctic to the sunlit shores of the Adriatic, each itinerary blends adventure with elegance. Glacier crossings, private fine dining in historic cities, and drives along legendary routes with a circle of discerning enthusiasts are carefully curated to create memories that endure. At its essence, Sixty8 Adventure embodies the belief that travel is not solely about reaching a destination, but about the artistry of the journey, the caliber of connections, and the legacy of stories created along the way. The program invites explorers to an exceptional calendar of experiences that elevate the open road where discovery meets distinction, and purpose meets luxury. -Arne Johansen Founder, Sixty8 Adventure
Sixty8 Adventure
Run to the Sun- Italy to Montenegro
Get ready for a journey of thrills and style! Starting in the charming coastal town of Caorle, Italy, and ending in vibrant Budva, Montenegro, this rally winds through Europe’s most stunning landscapes. Along the way, we’ll visit Ljubljana, Slovenia’s picturesque capital, and the breathtaking Croatian islands of Pag and Brac. Inspired by the glamour of James Bond, the adventure includes two exclusive casino stops, blending high-stakes excitement with the thrill of the open road. Every mile offers unforgettable moments, celebrating elegance, camaraderie, and pure driving joy.
Africa touches humans in a different way, teaches the real basic life values. I was very lucky to have been born in such a beautiful land, full of positive energy and blessed to experience, learn and build a strong but simple character at a very young age – happiness comes from within and not by having materialistic things. If I had the chance to go back in time? I would absolutely not change a thing from the past, from my early years.
– Yury Bettoni
