Building character by training athletes until they become autonomous
Comparing yourself to others will only limit your ability to reach your higher level
– Yury Bettoni

About
Yury is a former Italian-American professional tennis player who leverages his background in sports and business to give back with purpose through his foundation. Born in Africa, he lived across several countries before moving through Europe and eventually arriving in the United States to train at the renowned Nick Bollettieri Academy. After competing professionally and coaching top-ranked tennis players, he graduated from the University of South Florida and established himself in the construction industry by becoming a partner at Italkraft—a luxury kitchen brand known for innovation, elegance, and craftsmanship.
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Foundation with a purpose
With over 25 years of experience, passion, and unmatched drive, Yury created his own tennis system and the Alessandra Bettoni Foundation—using tennis as a powerful vehicle to support underserved youth in Ethiopia and Tanzania by providing for their essential needs.
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