Experience

Yury is a former Italian-American professional tennis player with a unique entrepreneurial mind and a deep passion for architecture and construction, which led him to also diversify in 2014 when the opportunity to get involved in Italkraft as a business partner was presented.

His professional tennis career starts by training at the Nick Bollettieri/IMG Academies in Bradenton from 1992 to 1997. Yury, trained with such Hall of Famers as Andre Agassi, Marcelo Rios, Marat Safin, Max Mirnyi, Anna Kournikova, and many other top world players —becoming a professional tennis player at the age of 20. Yury later on, due to injuries, worked for the years to come with Sven Groeneveld as a full time assistant coach, serving at the highest professional level. Yury also traveled with Sven Groeneveld (Head Coach for the Swiss Tennis Federation) between 1997 and 1998; during this period, Yury was not only training but also traveling with Roger Federer. Yury also coached Mary Pierce, Jeff Tarango, and Arantxa Sánchez Vicario, becoming the youngest coach in tennis to coach top world-ranked players. During his professional career, Yury has brought professionalism and dedication to the court. He is not only an inspiration but a role model of dedication and determination to all the players he has worked with throughout his career.

In perfect synergy, Yury developed the “Y-System” — a visual tennis and training method designed to optimize body biomechanics and cognitive skills both on and off the court, benefiting players and coaches alike. He also created the streetwear line GoSymba. As a Knight of Malta, Yury has always been deeply committed to giving back. The founding of the Alessandra Bettoni Foundation marked the culmination and driving force behind his entire vision.

Yury has also been featured in several national TV shows, commercials, and the HBO series “Ballers”. He has served as a world ambassador and has been sponsored by different brands such as imoove, Peain Script, Head Tennis, Gosen, and Dunlop Tennis.

In 2005, Yury achieved two degrees from the University of South Florida in International Management and Economics. In addition, he is also certified as a professional tennis coach by the United States Professional Tennis Registry (USPTR) and as a personal trainer and dietitian by the International Sports Sciences Association (ISSA).

The 3Y’s CONCEPT

Movement, strength, power, speed, agility, coordination, flexibility, and conditioning. By centering the entire brand around the 3Y’s concept, the emphasis extends far beyond sports—promoting a holistic lifestyle that integrates both physical and mental well-being. This inclusive philosophy encourages individuals to embrace the 3Y’s for overall growth and development.